Lease Takeover Listings with Photos get Transferred Faster

With more than 700 listed vehicles in our marketplace, we have started to notice some trends among the results experienced by our customers. There are many, and we will be talking about it in further articles, but today I will refer mainly to the one related to the photos. The photos of the vehicle that's available for transfer, to be more specific.

Transparency and Veracity

Although we are talking about a "rented" or leased vehicle, no-one wants to jump into a contract behind an ugly or damaged vehicle. The same way as having a CarFax® Canada report encourages new owners to call and request more details about the listing, having a good quality set of photos (that anyone can take today with any random phone). Photos deliver a way superior experience to the "purchase" process that increases the chances of having the vehicle contract transferred faster.

Among all completed transfers during the past eight months, 79% were from customers who photographed their vehicles and updated the listings with photos. Only one over 5, were listings that never showed any kind of visual detail of the car itself.

How we Display Photos

No matter how visitors are exploring your contract details, they have access to maximize and explore your photos in detail. Every listing comes with room for up to 5 photos, and we allow these to be updated anytime.

Lease Takeover Listings with Photos get Transferred Faster: Listing with Photos

This sample listing shows the photo thumbnails on the left. When thumbnails are clicked, either on mobile devices or using a computer, these maximize as shown in the following image:

Lease Takeover Listings with Photos get Transferred Faster: Maximized Photos

Sample maximized listing photo. 

Some Photo Ideas

You don't need at all to go to a professional photographer. As I mentioned before, everyone has a phone with a camera in the pocket/purse today. It is 2019, come on. You can take 2 minutes of your time, go out there and take just 5 photos of the car you want to transfer.

Which angles? Here you have some sample ones, the most popular among our customers:

Lease Takeover Listings with Photos get Transferred Faster: Photo Samples 1

Lease Takeover Listings with Photos get Transferred Faster: Photo Samples 2

As you may see, it is not too big of a deal, but for sure, it increases the chances of having your vehicle transferred faster. Just to inspire yourself, here are some of the best photos we have seen in our marketplace:

Lease Takeover Listings with Photos get Transferred Faster: Photo Samples 3

Take action today, log back in and update your listing!

About the author

Jorge Diaz is a passionate car lover, winter driver & Software Engineer. For the last 10 years, he has built Online Solutions used by more than 5,000 companies across the globe. He founded LeaseCosts in 2016 with the purpose of simplifying and helping people to better understand the complex market of new vehicles in Québec and Canada. You can connect with Jorge in LinkedIn or send him a direct message.