With more than 6,000 listed vehicles in our marketplace, we have started to notice some trends among the results experienced by our customers. There are many, and we will be talking about it in further articles, but today I will refer mainly to the one related to the photos. The photos of the vehicle that's available for transfer, to be more specific.
Transparency and Veracity
Although we are talking about a "rented" or leased vehicle, no one wants to jump into a contract behind an ugly or damaged vehicle. The same way as having a CarFax® Canada report encourages new owners to call and request more details about the listing, having a good quality set of photos (that anyone can take today with any random phone). Photos deliver a way superior experience to the "purchase" process that increases the chances of having the vehicle contract transferred faster.
Among all completed transfers during the past eight months, 79% were from customers who photographed their vehicles and updated the listings with photos. Only one over 5, were listings that never showed any kind of visual detail of the car itself.
How we Display Photos
No matter how visitors are exploring your contract details, they have access to maximize and explore your photos in detail. Every listing comes with room for up to 5 photos, and we allow these to be updated anytime.
This sample listing shows the photo thumbnails on the left. When thumbnails are clicked, either on mobile devices or using a computer, these maximize as shown in the following image:
Sample maximized listing photo.
Some Photo Ideas
You don't need at all to go to a professional photographer. As I mentioned before, everyone has a phone with a camera in the pocket/purse today. It is 2021, come on. You can take 2 minutes of your time, go out there and take just 5 photos of the car you want to transfer.
Which angles? Here you have some sample ones, the most popular among our customers:
As you may see, it is not too big of a deal, but for sure, it increases the chances of having your vehicle transferred faster. Just to inspire yourself, here are some of the best photos we have seen in our marketplace:
Take action today, log back in and update your listing!