After the crazy upside down of the past few years, originally caused by the semiconductor shortage, 2019's numbers are slightly returning. Still, a mix between increased MSRP prices and market demand discounts comes from offsetting the “discount”. Once again, CarDealershipGuy publish this awesome list from the U.S. perspective, as of mid Feb 2024.
Enjoy!
| Vehicle | Avg MSRP | Max Discount | Best Location |
|---|---|---|---|
| 2023 Ram 1500 Classic Warlock | $51,930 | 15.9% | Nationwide |
| 2023 Ford F-150 XLT | $54,445 | 11.8% | Detroit |
| 2023 Jeep Gladiator Rubicon | $53,770 | 10.7% | Los Angeles |
| 2024 GMC Sierra 1500 SLT | $60,395 | 10.1% | Pacific NW |
| 2024 Ram 1500 Laramie | $58,965 | 10% | Texas |
| 2024 Nissan Titan PRO-4X | $55,860 | 9.4% | Southeast |
| 2024 Nissan Titan XD SV | $54,210 | 9.4% | Nationwide |
| 2023 Ram 2500 Laramie | $69,065 | 9.1% | West Coast |
| 2024 Toyota Tundra SR5 | $53,710 | 8.8% | Florida |
| 2023 Chevrolet Silverado 1500 RST | $56,595 | 8.7% | Florida |
| 2023 Ram 2500 Laramie | $70,090 | 8.5% | Northeast |
| 2024 Chevrolet Silverado 1500 Custom | $45,595 | 8.4% | Northeast |
| 2024 Ram 1500 Laramie | $63,775 | 8.2% | Texas |
| 2024 Toyota Tundra Limited | $62,805 | 8.1% | Texas |
| 2023 Toyota Tacoma SR5 | $36,475 | 7.8% | Pacific NW |
| 2023 Nissan Titan SV | $47,660 | 7.5% | Nationwide |
| 2023 GMC Sierra 1500 Elevation | $56,395 | 7.5% | Southeast |
